Cost of data loss: How realistic we are about finances of data breaches?

1. The data breach and subsequent loss of records for transactions and confidential details of customers are always a matter of concern for any company. However it becomes very difficult to put exact or near exact cost per record loss due to the breach.
2. Verizone has tried to breach this barrier and to put cost per record and it comes out to be..... Dollars 0.58 . Amazingly low. Another research firm puts this between 188 to 210 dollars per record.
3. Check out the details https://m.facebook.com/l.php?u=https%3A%2F%2Ffortune.com%2F2015%2F04%2F24%2Fdata-breach-cost-estimate-dispute&h=jAQHhn8X8